[OMNI CHANNEL CAMPAIGN]
MOANA 2
SNACK BOX BOAT RACE
To promote Moana 2 at Vue, we turned kids’ combo snack boxes into boats and built a giant flume in a cinema for a pinewood derby–style race. Teased across social as “The Big Race” and revealed in a pre-show video, the activation drove a spike in kids’ combo sales.
LAUNCH VIDEO
TIKTOK TEASER
FINAL RACE
CREW
Director / Producer : Courtney Hopkins
Art Director : Gracie Lofthouse
Director of Photography : Andrew Thomas
1st AC: Paige Fisher
Production Manager: Stacey Whatman
Production Coordinator: Ami Davie
Gaffer: William Knights
Spark: Dragos-Marcel Czinjepolschi
Editor : Andrew Thomas
Motion Design : Ross Taylor
This project was pure fun from start to finish, any time I can incorporate arts and crafts into a project, it’s a good time.
After the idea was pitched and approved, I started sketching the flume and some storyboard visuals to get a baseline of what we’d need to build. I had a fabricator cut the wood pieces for me, and then, over the course of two weeks, built the flume in my flat with some help from Gracie. Painting styrofoam balls to look like islands and hot glueing plastic trees to them hardly feels like work (but it is! It’s very hard work!)
Due to time constraints with child talent, we knew our shoot day would be pretty tight. The crew arrived at the venue at 8am and knocked it out of the park getting it all set up and lit so we could shoot beauty shots and everything else we could do without the kids.
On set, I directed the shoot and worked with the kids to capture a mix of playful chaos and cinematic drama. We only had about an hour and a half with everyone, so we had to balance staying focused with not stressing the kids out. Luckily, they were all absolute stars, and we didn’t have any issues getting everything we needed.
As we promoted the Boat Race, more off-the-cuff ideas came up, and I ended up treking around London with these these boats to get content for TikTok and whatever else we thought of.
What I loved most was shaping a small idea into something that worked across channels while still feeling like an event in itself.
Directors Notes
