BARBIE
”DO YOU HAVE A KEN?”

For the release of Barbie, we asked audiences: “Do you have a Ken?” Anyone who brought their Ken (or Kenan, Kenneth, Kenny, we weren’t picky) to opening weekend got free popcorn. The campaign tapped into the Barbie hype across social, web, email, and cinema, with coverage in Time Out and other outlets. It was part of a wider territory campaign that also ran in the Netherlands and Denmark, and went on to win two Lovie Awards — Bronze for Best Social Media Campaign and People’s Choice — as well as the EPAM DEP Client Impact Award.

CORE CAMPAIGN LAUNCH